Reinventing Your Brand by Putting Employees at the Center (Session Video)

October 23, 2018

Your brand lives and dies by your employees. So, when Booz Allen set out to refresh a 100+ year-old brand, that’s exactly where they started. They focused on their shared values, their purpose, and the stories that shaped not only where they had been, but where they are going, and how they are going to empower people to change the world. Grant McLaughlin discusses how Booz Allen developed a comprehensive approach - as a part of an overall employee engagement strategy-- to engage employees with that shared purpose and values and share the collective Booz Allen story online. They’ll walk you through Booz Allen’s journey of connecting a dispersed and risk-averse employee-base, and how they are driving employee communication, education, and empowerment.

In this session you will learn:

  • How to understand your employees where they are by starting with formative research to understand employee needs and build a program that meets those needs
  • How to build the right mix of tools, training, governance, and content to drive program success through alignment with company culture
  • How to connect your employee engagement program with your company’s brand to be a driver of business goals


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