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VMware Drives Revenue & Engagement with Employee Advocacy

April 17, 2015

In this exclusive video Jeff Spicer, VP Digital Marketing at VMWare, discusses how the company drives revenue and engagement with a new employee advocacy program powered by Dynamic Signal.

 

"By putting together content programs for our employees to send out to their networks we were able to drive 14% of registrations to our VMworld event."

~ Jeff Spicer, Vice President, Digital Marketing @ VMware

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