Learn how leading retail companies are engaging both employees and customers to connect with new audiences to help drive in-store traffic, promotions, and ultimately brand loyalty. Through increased brand awareness and advocacy both O2 Telefónica and Rubio’s are creating more authentic and direct relationships with their customers, building communities and connecting their social and physical locations.
Retailers no longer compete with just their direct competitors but with other categories fighting for the same dollar. They must humanize their brand and create one-to-one relationships. However, personalization is tougher than ever. Brands are global and consumer attention is fractured. One way retailers are overcoming many of these problems is by informing and empowering their brand ambassadors.