Organizations struggle to communicate in modern ways with employees. And that makes it hard for companies to reap the potential benefits of employee advocacy.
Michael Brito, Executive Vice President at Zeno Group, and Robyn Hannah, Senior Director of Global Communication at Dynamic Signal, discuss, Employees: Your Brand’s Most Valued Asset and Most Powerful Storytellers
Brito is the author of the new book, “Participation Marketing: Unleashing Employees to Participate and Become Brand Storytellers.” In this webinar, Brito explains how to build advocacy within your organization the right way. Learn how to:
- Drive brand awareness internally
- Build your employee activation plan
- Choose the right employee advocacy technology