Unlock All Of Our On-Demand Webinars & Content

First Name
Last Name
Company Size (L)
Thanks for your information!
Error - something went wrong!

How Salesforce Mobilized Thousands of Global Employee Advocates

June 20, 2017

Founded in 1999, Salesforce pioneered the revolutionary idea of replacing traditional desktop CRM software with CRM in the cloud, making it accessible anytime from anywhere. Today, Salesforce’s innovative cloud platform is the world’s #1 CRM solution.

With thousands of employees around the globe, Salesforce needed to find ways to connect with and empower their workforce to broadcast important company news. Salesforce employees were already active on social media; they just needed the right content, and a safe and easy way to share it. 

With what started as an event promotion strategy for Dreamforce - Salesforce’s annual conference - has now expanded to a company wide ambassador program with more than 7,000 members, accounting for nearly 700M impressions and over 750K shares. International offices are also creating unique, localized content that is relevant to their regions, further connecting micro-communities of Salesforce’s workforce.

Tiffany Hsu, Manager of Social Media Marketing at Salesforce discusses  topics such as: 

  • What you need to know to launch and scale an employee advocacy program
  • What content resonates most with employees
  • How to ensure relevancy for global teams
  • How to expand your employee advocacy program across multiple marketing channels
Previous Video
How to Activate Employee Engagement Through Digital Transformation
How to Activate Employee Engagement Through Digital Transformation

Highly trusted employees can be an organization’s greatest asset during times of digital transformation. Da...

Next Video
Cracking the Enterprise Social Media Nut
Cracking the Enterprise Social Media Nut

Through their employee advocacy program with Dynamic Signal, Softchoice empowers their employees to use soc...