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How Hitachi Data Systems Sparked a Digital Transformation with Social Selling and Employee Advocacy

October 20, 2016

Hitachi Data Systems (HDS) uses data to power the digital enterprise for better business outcomes. One of Thomson Reuters “Top 100 Global Innovators”, the company is reshaping how businesses work. In recent years they have transformed their company digitally, with a focus on their people and social innovation.

An early adopter and pioneer within the social selling and employee advocacy categories, HDS has established their employees as thought leaders, and better informed their partners, and the public. By activating their workforce the company and their employees have become more informed, efficient, and highly visible as subject matter experts in their industry.

In this webinar Sharon Crost, Global Social Business Manager, and Samantha Campbell, Global Social Media Specialist, discuss:

  • The challenges and pain points HDS has overcome in order to digitally transform their business
  • How social selling has helped the HDS sales teams maintain better relationships in the field with customers and prospects
  • How HDS has tapped into employees, partners, and influencers to drive awareness for the brand
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