Employees are on social, and they’re telling your story. But engaged employees tell their stories the right way. When everyone with a Twitter account is a spokesperson, storytelling success starts with internal communication. Build a foundation of trust and alignment and empower employees with a framework for becoming powerful brand ambassadors.
Dynamic Signal’s Senior Director of Communication, Robyn Hannah is joined by SAS’s Senior Global Social Media Manager, Kirsten Hamstra, in a candid fireside chat where you’ll learn more about how relinquishing control will create champions and breed creativity, the power of aligning employees while providing the right training for social media success, and how internal and external communication teams can work together to build trust and drive business results through informed and empowered employee storytellers.