Dynamic Signal, the employee communication and engagement platform, today announced the appointment of communication industry icon, Mark Ragan, to its Board of Advisors. Ragan is a publishing and communication expert, bringing more than 25 years of experience to Dynamic Signal.
As CEO and publisher of Ragan Communications, Inc., the leading source of information, conferences and training programs for corporate communicators and public relations professionals, Ragan has been a passionate advocate for advancing the discipline of communication. With a wealth of first hand knowledge of the pain points and challenges companies face in communicating with today's employees, Ragan's advisory role allows him to continue shaping the tools and resources communication professionals need to be successful. In this role, Ragan will provide Dynamic Signal with strategic guidance as the company continues to provide organizations, including 20 percent of the Fortune 500, with the ability to continuously connect, engage and align their most valued assets- their people.
"Having dedicated my career to the communication industry, I'm honored to have the opportunity to advise and work with Dynamic Signal and continue elevating the evolving role of communication as it becomes recognized as a critical business function," said Ragan. "In today's landscape, communicators must reach and engage its workforce in new ways, and Dynamic Signal understands the need for organizations to modernize, measure and streamline employee communication."
Companies with disengaged, disconnected employees will suffer significant negative business impact if they don't modernize their internal communication to keep today's employees informed, engaged and empowered. Dynamic Signal is leading a movement, providing the technology that allows companies to increase productivity, retention, satisfaction and engagement, and with Ragan's expertise, the company is uniquely positioned to shape the category for Employee Communication and Engagement Platforms in a profound way.
"Mark recognizes the critical business need for strong internal communication and how, today, more than ever, we have the tools to build more robust and effective platforms to align a workforce," said Joelle Kaufman, CMO of Dynamic Signal. "Ragan's understanding in implementing strategic internal communication plans to meet the needs of a dynamic workforce will be an invaluable asset as we continue to push the limits of what internal communication programs can and should deliver."
The consumption of content on mobile has exploded with the average adult spending 3:15 hours per day on their device (without voice), according to eMarketer, and smartphone users spend three times more on apps versus mobile web. Further, IDC found that by 2020 mobile workers will account for nearly 75% of the US workforce. Dynamic Signal helps companies to effectively adapt to the new way people consume content, reaching them on the channels they prefer to increase engagement and productivity.
Ragan's appointment to Dynamic Signal's Board of Advisors comes on the heels of CMO Joelle Kaufman joining the company, bringing deep organizational development expertise, with significant growth plans on the horizon. In his role, Ragan joins other industry leaders such as Ted Rubin, Peter Shankman, and Marci Massura on the Dynamic Signal Board of Advisors.
About Dynamic Signal
Dynamic Signal is the employee communication and engagement platform, trusted by world-class enterprise organizations to modernize, measure, and streamline employee communication by informing and engaging employees with timely, relevant content across channels and devices.
Founded in 2010 and based in Silicon Valley, Dynamic Signal's customers include IBM, Edelman, Capital One, Salesforce, Autodesk, Deloitte, Humana, Hitachi Data Systems and more. Dynamic Signal is supported by leading investors including Venrock, Rembrandt Venture Partners, Trinity Ventures, Cox Enterprises, Time Warner Investments, Signia Venture Partners, Rembrandt Venture Partners, Domo CEO, Josh James; Stance CEO, Jeff Kearl, Microsoft Ventures, Focus Opportunity Fund and Akkadian Ventures.
About Mark Ragan
Mark Ragan is the CEO of Ragan Communications, which is celebrating its 50th anniversary as the largest training company and news organization for PR and corporate communicators in North America. Mark meets 3,000 communicators a year in his capacity as publisher of PR Daily and Ragan.com. Ragan's two news sites regularly appear in top 10 lists of most influential blogs in the industry and are read by over a quarter million communicators every month.
Mark began his career as a newspaper reporter and writer long before the term "content producer" had been invented. During his 15-year career he covered business and politics for The San Diego Tribune, Copley News Service and New York Newsday.