Dynamic Signal Launches Application on Oracle Marketing AppCloud to Allow Lead Attribution At The Employee Level

April 26, 2016

SAN BRUNO, April 26, 2016 – Dynamic Signal today announced that it has launched an application now available on the Oracle Marketing AppCloud, Dynamic Signal helps marketers to increase awareness, amplify content, measure impact, ultimately tracking new sales leads with Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

“Our integration with the Oracle Marketing AppCloud turns every employee into a lead generation machine,” said Russ Fradin, CEO and cofounder of Dynamic Signal. “Marketers and salespeople both have long been looking for a way to quantify the value of their social selling and advocacy programs. Our integration is the answer.” 

The Dynamic Signal integration enables Oracle Eloqua customers to easily measure the engagement and traffic employees and their social followings generate to your site.  The integration also allows customers to track leads across each social channel, measuring several different metrics including most leads and highest conversion rates. Other benefits include content analytics, measuring effectiveness of employees’ shared content on a post-by-post basis, content source and type of content. Lastly, analytics range from broad program management to the granular employee level, delivering feedback to the employee on what is effective and what is not.

“Content, how it’s used and measured are top concerns for everybody today, including salespeople,” said Mike Cozens, Digital Experience Lead for Vodafone Global Enterprise. “The Dynamic Signal integration will allow our salespeople to see what content resonates and what doesn’t, empower them to engage in more social selling and better measure and evaluate all our social selling efforts.”

Oracle Marketing Cloud customers can visit Dynamic Signal in the Oracle Cloud Marketplace to install the application and begin implementing the Dynamic Signal platform in Oracle Marketing Cloud.

About Dynamic Signal

Dynamic Signal is a leading employee advocacy and engagement platform. It keeps employees more informed, engaged, and allows them to easily share company-approved content to their social networks, transforming them into experts, advocates and contributors. By extending their internal communications and digital marketing strategies, Dynamic Signal’s clients benefit from increased brand awareness, employee engagement and revenue.

Hundreds of companies of all sizes trust Dynamic Signal to launch, scale and measure their Employee Advocacy programs. Founded in 2010, the company helps leading organizations, including IBM, Edelman, Ingram Micro, Salesforce, Autodesk, Domo, SurveyMonkey and Humana. Dynamic Signal is based in San Francisco, California and has raised $43 million to date. 

About Oracle Marketing AppCloud

Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.



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