New VP of Marketing Completes Best-In-Class Management Team; New Functionalities Embraced By Customers; Latest Research And Data Show Surge in Employee Advocacy And Engagement
SAN BRUNO, Calif., April 19, 2016 (GLOBE NEWSWIRE) – Dynamic Signal, the #1 employee advocacy and engagement platform, today made several announcements that add to the momentum of the organization and its ability to serve current and future customers.
First, Dynamic Signal has brought on Dave Hawley as VP of Marketing. With this latest hire, Dynamic Signal adds another thought leader in the marketing and advocacy/engagement spaces, and rounds out the Dynamic Signal senior leadership team. Hawley is a seasoned SaaS marketing leader, with over a decade of experience helping to build high growth startups. Prior to leading marketing for Dynamic Signal, Dave led marketing at SocialChorus, and held a variety of senior marketing positions at PowerReviews/Bazaarvoice, ServiceMax, KACE/Dell. “Dynamic Signal leads the employee advocacy and engagement category because of the proven team, their commitment to continual product innovation and their ability to attract top tier customers,” said Hawley. “I am excited to join the team to help even more organizations benefit from employee advocacy and engagement and further strengthen Dynamic Signal’s category leadership position.”
Dynamic Signal is also releasing data proving momentum in the employee advocacy market. The latest Dynamic Signal metrics include 150% 2016 Q1 client growth with customers including Humana, Lenovo, Frost & Sullivan, Getty Images, Autodesk, Ingram Micro, and Edelman; employees advocating on behalf of their brands using Dynamic Signal in over 56 countries on 6 continents, with exponential growth in Asia and Europe; and service offering expanding into the mid-market.
Dynamic Signal continues to create and deploy unique features like Company Moments, an in-app video functionality, member to member messaging, and platform localization in 13 languages. It also launched a suite of tools to support practioners of the internal communications and employee communications functions.
“The first three months of 2016 has continued to validate what we have known for 4 years,” said Russ Fradin, CEO of Dynamic Signal. “The analysts talking about employee advocacy and engagement are highlighting what our employees, partners and clients have seen for years. These tools are critical for communications, sales, marketing and workforce engagement. We have seen more expansion with clients in Q1 than we saw in all of 2015. With the addition of Dave to our fantastic leadership team we are well positioned for an enormous 2016 and beyond.
In this last quarter, Altimeter released and detailed research which found 90% of brands surveyed are already pursuing or have plans to pursue some form of employee advocacy program, consumer response to employee posts often out perform traditional digital advertising results, and that employee advocacy is proven to drive employee engagement. Marketing and Communications executives are undoubtedly in search of new methods to reach and expand their audience and employee based advocacy programs are filling that need.
About Dynamic Signal
Dynamic Signal is the #1 employee advocacy and engagement platform. It keeps employees more informed, engaged, and allows them to easily share company-approved content to their social networks, transforming them into experts, advocates and contributors. By extending their internal communications and digital marketing strategies, Dynamic Signal's clients benefit from increased brand awareness, employee engagement and revenue.
Hundreds of companies of all sizes trust Dynamic Signal to launch, scale and measure their Employee Advocacy programs. Founded in 2010, the company helps leading organizations, including IBM, Edelman, Ingram Micro, Salesforce, Autodesk, Domo, SurveyMonkey and Humana. Dynamic Signal is based in San Francisco, California and has raised $43 million to date.