Dynamic Signal Appoints Joelle Kaufman as CMO to Scale Efforts in Meeting Market Demand for Improving Today’s Broken Company Communication

September 28, 2017


SAN BRUNO, Calif. – September 28, 2017 - Dynamic Signal, the mobile-first company communications platform, today announced the appointment of its new Chief Marketing Officer (CMO), Joelle Kaufman.

As more organizations suffer the negative business impact of disengaged, disconnected employees, the demand for Dynamic Signal’s technology has continued to increase dramatically. Kaufman, who has more than 20 years of experience as a marketing and communication executive, joins the company to scale global marketing operations and meet the overwhelming market need for effective company communications.

In her role as Dynamic Signal’s Chief Marketing Officer, Kaufman will oversee all marketing functions including strategy, brand, and demand generation, while she helps to create awareness around the workforce communication solutions the company provides to 20 percent of the Fortune 500.

“We are seeing mounting evidence that long-term enterprise success is directly correlated to the level of alignment, engagement, and commitment among employees; leading the world’s best companies to seek a scalable, secure, and flexible platform to communicate with their teams,” said Russ Fradin, CEO and co-founder of Dynamic Signal. “Dynamic Signal is moving quickly to structure our organization for this accelerating growth. With Joelle on our senior leadership team, we’ve added a customer-obsessed marketing luminary, as well as a highly respected, long-time friend who is having an immediate and positive impact on the organization.”

Kaufman’s addition to Dynamic Signal’s leadership team is indicative of the company’s significant 2017 momentum. Dynamic Signal’s product team has nearly doubled and overall employee headcount is projected to again expand by 100 percent year over year; a response to industry need for a true enterprise communication solution.

Global Enterprises Look to Dynamic Signal to Solve Damaging Communication Challenges

-To date, over 6 million pieces of content have been published on the Dynamic Signal platform.

-Dynamic Signal has seen 265 percent year over year growth in monthly active users.

-The company is on track to triple the number of new user licenses to over 2.5 million seats by the end of the year.

According to Gallup, disengaged employees cost the U.S. over $500 billion per year in lost productivity, while McKinsey reports that productivity improves by up to 25 percent in organizations with connected employees. These findings are why so many high-profile companies rely on Dynamic Signal to provide them with the ability to offer every employee—with or without a corporate email address—a convenient destination that consolidates, organizes, and disseminates important, relevant, and actionable information on a daily basis. 

“The worldwide adoption of smart phones has fundamentally changed how we receive and digest information and enterprises haven’t effectively adapted to this new way people consume content. This is an urgent and serious business problem impacting virtually every organization as employee expectations have shifted with technology advancements,” said Kaufman. “Dynamic Signal is leading a movement to help organizations communicate with their most valuable resource—their people. Companies that do not adapt a relevant, modern, and compelling way to keep employees informed, engaged, and empowered will ultimately fail. We can prevent that. I’m thrilled to join this revolutionary company at such an exciting time.”

Prior to joining Dynamic Signal, Kaufman served as the EVP of Strategy and Business Development for Westfield. Before that, she was the first CMO of both BloomReach and Adify, and held various leadership positions at Firefly Network, NetDynamics, BigStep, RSA Security, Reactivity, and Engage.com.

Kaufman earned her MBA from Harvard Business School and her undergraduate degree from the University of Michigan, where she was the first student to graduate with high honors for a BA in Organizational Studies.

About Dynamic Signal
Dynamic Signal is the mobile-first company communications platform, trusted by world-class enterprise organizations to increase productivity and empower advocacy by informing and engaging employees with timely, relevant content across channels and devices.

Founded in 2010 and based in Silicon Valley, Dynamic Signal's customers include IBM, Edelman, Capital One, Salesforce, Autodesk, Deloitte, Humana, Hitachi Data Systems, and more. Dynamic Signal is supported by leading investors including Venrock, Rembrandt Venture Partners, Trinity Ventures, Cox Enterprises, Time Warner Investments, Signia Venture Partners, Rembrandt Venture Partners, Domo CEO, Josh James; Stance CEO, Jeff Kearl, Microsoft Ventures, Focus Opportunity Fund, and Akkadian Ventures. Learn more at www.dynamicsignal.com.


Media Inquiries:

Dynamic Signal
Robyn Hannah, 408.823.3863

DBray Media
David Bray, 917.685.2841

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