Dynamic Signal, the global leader in employee advocacy, announced its latest product update today, a unique integration with the premiere analytics and measurement suite on the market, Adobe Marketing Cloud.
One of the biggest challenges within digital marketing, especially as it pertains to social media and advocacy, is the ability to properly and efficiently track outcomes from start to finish. Now, with Dynamic Signal’s new Adobe Marketing Cloud integration, marketers can finally make direct connections and derive insights between the people and content being shared. Tracking clearly defined results such as sales, registrations, and form completions enables full visibility into the exact return on an advocacy program, an essential component of any successful program.
“This is a natural evolution for us, as we’re committed to ensuring our clients have the definitive toolset for advocacy marketing,” says Russ Fradin, CEO of Dynamic Signal. “Our Adobe integration is an exciting one because it will give companies the ammo they need to truly expand and scale advocacy within their organization.”
Having just raised a $12MM Series C round of venture capital and with a client list overrun by Fortune 100 and 500 companies, the Bay area tech startup is poised to continue to lead the advocacy marketing category well into 2015. Pairing the new Adobe integration alongside a number of other recent partnerships with companies like Salesforce, Bitly, and Papershare, solidifies Dynamic Signal’s technology as the premier offering in the category.