Cathay Pacific Evolves Social Strategy with Employee Advocacy

May 13, 2015

Cathay Pacific, an international airline that employs over 30,000 people worldwide, recently launched an Employee Advocacy program with Dynamic Signal to drive brand awareness, engagement and revenue for the brand.

"Dynamic Signal and our social lounge has involved our employees in a way that's fun and exciting for them. It's a way for them to share who they are."

Dennis Owen, Manager Brand @ Cathay Pacific Airways

Previous Video
Employee Advocacy: Four Questions with Dynamic Signal's Pavey Purewal
Employee Advocacy: Four Questions with Dynamic Signal's Pavey Purewal

Excite to ignite: Mindshare sits down with Pavey Purewal, the CMO of Dynamic Signal, to talk about why bran...

Next Video
MSLGROUP Goes Global with Employee Advocacy
MSLGROUP Goes Global with Employee Advocacy

MSLGROUP partners with Dynamic Signal to launch new employee advocacy tool to help clients leverage the ‘po...