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How IBM Drives ROI Through Employee Advocacy

February 26, 2015

Companies with engaged employees outperform those without by up to 202% (source: Gallup). It’s understood that employee advocacy can be an amplification tool for many departments including marketing, recruiting, sales, and branding. What’s even more compelling is the cost savings and conversion ROI that can result from a successful program.

Susan Emerick, CEO of Brands Rising and co-author of “The Most Powerful Brand on Earth”, will be joined by two IBM thought leaders, Amber Armstrong, Program Director, Social Business and Colleen Burns, Influencer Engagement Manager, to discuss how IBM's employee advocacy program is driving productivity, earned content engagement and web traffic to IBM.com resulting in measurable ROI.


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