Ways Data And Martech Can Help Communications Leaders

March 20, 2017 Robyn Hannah<br><img src="http://dyrbj6mjld-flywheel.netdna-ssl.com/wp-content/uploads/2017/04/Robyn-Hannah-300x300.png" alt="Robyn Hannah" class="avatar" width='100' height='100' style='border-radius: 50%;'/>

Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven insights, projections and authority that their C-suite counterparts already enjoy. A recent survey from APCO Worldwide reveals that CCOs are an underrepresented voice in business strategy — a factor they consider to be one of their biggest challenges. Other marketing executives have long […]

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Ways Data And Martech Can Help Communications Leaders

Today’s martech and data explosion holds the key for chief communications officers to gain the data-driven ...