Why Measurement Is Critical for Employee Advocacy Success

September 20, 2016 G.I. Sanders<br><img src="http://dyrbj6mjld-flywheel.netdna-ssl.com/wp-content/uploads/2013/10/GI.png" alt="G.I. Sanders" class="avatar" width='100' height='100' style='border-radius: 50%;'/>

Every modern marketing department knows and understands the importance of measurement. After all, how are you supposed to improve your campaigns over time if you aren’t tracking metrics and assessing your performance along the way? Your employee advocacy program should be treated just like any other marketing campaign, where the ultimate mission is to drive […]

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Context Is Key: The ‘Why’ Behind Employee Advocacy
Context Is Key: The ‘Why’ Behind Employee Advocacy

Employee advocacy is spreading through the business world like wildfire. According to Altimeter research, a...

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Why Measurement Is Critical for Employee Advocacy Success
Why Measurement Is Critical for Employee Advocacy Success

Every modern marketing department knows and understands the importance of measurement. After all, how are y...