When you look at today’s workforce, you see an increasing amount of deskless employees, especially in industries like retail, hospitality, healthcare, medicine, and eld service. And more and more, that workforce consists of Millennials who have different expectations about communications than older generations. It’s a population that eats, breathes and sleeps with their mobile phones and social media.
As a communications professional, you not only need to consistently communicate with this generation, you need to engage with them. That means going away from email, the company intranet, and newsletters, which don’t align with how they prefer to consume information.
The time has come for you to implement a mobile communications strategy. Not only will you get on board with 21st century tools, you’ll see higher levels of employee engagement and the increased productivity that comes with it.