Employee Advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone, IBM, and hundreds of others across the globe who are pioneering the way with successful programs. In fact, 90% of brands are now pursuing Employee Advocacy, a 2X increase from 2015. (Source: Altimeter)
Marketers know that employees are an incredibly valuable asset to a brand, and there is an opportunity to partner with them to drive awareness, reach, and tangible business outcomes for their company.
Training cannot be overlooked within Employee Advocacy. It is an essential step that will impact the launch and trajectory of your program. When executed properly, employees will be enthusiastic and con dent about their involvement because they understand why it is important and how to play their part.
Follow the 5 steps in our eBook to ensure your co-workers are properly armed with the background, knowledge, and tools to become advocates for your brand. Once they are fully trained and onboarded it then becomes your job to keep them engaged and coming back for more.