How Employees at BMW NA Drive Awareness & Engagement

June 30, 2016
BMW, now celebrating its 100th year, leads the way in everything it does, whether it’s industrial design, customer service or marketing. Andrew Cutler, Executive and Internal Communications Manager at BMW North America, wanted to ensure that BMW communications also lead the way in the new socially-enabled world. Mr. Cutler also wanted to help drive awareness and increase authentic engagement on social media. He knew that better informing and empowering his employees as brand advocates could solve both problems. Dynamic Signal's VP of Marketing, Dave Hawley, talks with Andrew Cutler about: - How BMW NA transforms internal communications into an engagement and awareness tool - How to draft in behind employees already on social media - How to keep remote and hourly workers informed and engaged
Previous Presentation
How Air Canada Uses Employee Advocacy To Build A More Effective Sales Team
How Air Canada Uses Employee Advocacy To Build A More Effective Sales Team

In this exclusive presentation Air Canada shares their approach to Employee Advocacy, including goals, stra...

Next Presentation
12 Stats that Prove Internal Communications Must Evolve
12 Stats that Prove Internal Communications Must Evolve

.