Dynamic Signal works with a select group of advisors and influencers who keep us motivated, informed and thinking about things in different ways. I work with these people every day in my role here, and we are all grateful they are aboard. In that vein, we are very happy to announce Dynamic Signal’s latest Strategic Advisor.
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She is also the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.
Below is Gini’s first post after being named Strategic Advisor. It comes from a very personal point of view, makes the case for employee advocacy and explains how employee advocacy works in an easy, efficient way. Welcome, Gini!