If You Create Great Content, and No One Sees It, Does It Really Exist?

December 4, 2015

You know that adage, “If a tree falls in the forest and no one is there, does it still make a sound?” Well, content can be viewed in the same way.

Over $118 Billion was spent on content creation alone last year. Whether as individuals or on behalf of the companies we work for, we are all a part of this massive industry, be it writing white papers, publishing international research, releasing quarterly earnings or retweeting on Twitter.

Because of social media and technologies like tablets, mobile phones and smart watches, we are all content producers AND content consumers, with the challenge of content distribution as the bottleneck between the two.

Be a part of this content conversation during a webinar taking place on December 2nd and hear three thought leaders share their experiences with content and the greater content ecosystem.

You will learn:

  • How to explain the Content Ecosystem as it pertains to your organization
  • How to create a framework for a comprehensive content strategy
  • How to leverage Employee Advocacy to distribute all your great content

Speakers:
Julie Hayes, Sr. Brand Communications Manager at Autodesk
Nick Robinson, Digital Strategist at SAP
Scott Burke, Director of Business Development at Mortar Agency

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