Measuring the Impact of Content Marketing

October 21, 2015

A content marketing strategy has several working parts, from content creation, to management, to distribution, to measurement, all of which need to be streamlined for optimal results. If one part isn’t working right, the whole machine suffers.

Enjoy this on demand video chat with marketing experts from Microsoft, Cisco, and Pitney Bowes where they discuss how to measure the impact of your content marketing efforts.

Meet the panelists:
Alex Montuschi, Digital Performance Marketing Manager at Cisco
Bart Casabona, Director of Social Media at Pitney Bowes
Katrina Munsell, Global Director of Content Marketing at Microsoft

Some of the topics discussed include:

  • How the content marketing landscape has changed with the declining impact of paid advertising.
  • How to effectively implement strategies for content creation, distribution, management and optimization.
  • How to get a bigger impact from your B2B content marketing efforts.
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