Cut the Red Tape: How to Launch an Employee Advocacy Program in a Regulated Industry (Pres Deck)

As a communication expert for more than 15 years at ING, Ewa Szerszeń knows that social media is where you need to be for getting the word out about your company. And with a workforce of more than 8,000, what better way to promote the expertise of your employees and reach your customers than by building a base of strong employee advocates.

Ewa, the ING Bank Poland’s Deputy Press Spokesman, knew she’d have to change employee perception in order to make her advocacy program successful at ING. When she conducted a survey of ING employees, Ewa found that many of them didn’t know where they could find information to share on social media. Even more thought only the external communication team could comment publicly on company news.

In this webinar Ewa walks us through how she changed perceptions and launched a powerful employee advocacy program at ING Bank Poland.

Previous Video
Employee Advocacy: The Key to Boosting Your Brand and Your People (Webinar Recording)
Employee Advocacy: The Key to Boosting Your Brand and Your People (Webinar Recording)

Karyn Scott, Employee Advocacy expert at Flexport, is a true believer that employees can be the most effect...

Next eBook
Getting Real - Employee Advocacy in a Time of Eroding Trust
Getting Real - Employee Advocacy in a Time of Eroding Trust

Nobody trusts your brand – or any brand. But people still trust people. That's why Employee Advocacy is a c...