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How Air Canada Uses Employee Advocacy to Build a More Effective Sales Team

July 28, 2016

In this exclusive webinar Air Canada shares their approach to Employee Advocacy, including goals, strategies and results of their program.

Air Canada is Canada's largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. Michelle Young, Manager of Global Sales Communication & Partnerships at Air Canada, needed their sales force to drive more leads and pipeline for their B2B business.

Young knew she needed a social selling solution. The solution had to include the ability for salespeople to share relevant industry content via social channels, build their personal digital brand and position themselves as helpful resources for their prospects.

Topics discussed included:

  • How Air Canada grows sales to other businesses and partners through social media
  • How Air Canada gets measurable, effective social selling content to employees
  • How Air Canada measures content effectiveness at the employee level
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